It’s Surprising How Much Lower Your Bill with Store Brands

It’s Surprising How Much Lower Your Bill with Store Brands

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When you are walking down the grocery store aisle, the choices can be daunting. On one hand, you see name-brand products, with their vibrant packaging and prominent commercials. On the other hand, there are store-brand items, which are often more affordable but less familiar. Choosing store brands can be a wise way to cut costs without sacrificing value.

Store brands are manufactured by outside manufacturers, but sold under the retailer’s name. Often, these items are almost identical to name-brand versions. The main difference? Store brands don’t include the high costs of advertising that name brands build into their pricing.

Many people assume that cheaper products are not as good, but research studies have shown that customers often can’t distinguish between generic brands and popular brands. In particular when it comes to basic pantry staples like canned goods, the product is virtually the same.

For over-the-counter medications, the active ingredients are monitored and must meet the same standards, so whether you’re buying name-brand pain relievers or store-brand versions, you’re getting the same thing at a lower price.

In additional areas like paper goods, you might feel a bit risky to try store brands, here though you might be surprised. Even if a cleaner isn’t quite right, the savings can add up over time. Many stores even provide return policies on their private-label items, making it risk-free to try.

The key is that you don’t have to go all-in at once. Swap out a few items initially—like baking ingredients, household items, or snacks. Over time, you'll likely notice how much you’ve cut from your budget. By being open to store brands, you can make a big difference in your household budget without missing out on the quality you expect.

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